Most people expect to see political ads that attack the character or decisions of political rivals, but the only word that seems to come to mind when viewing Carly Fiorina’s new ad is “shocking”.  Perhaps Carly is on to something — the ad, which has been featured on Rachel Maddow’s show already has over 300,000 hits and growing.

Despite the over-the-top method chosen by the Fiorina campaign, it might very well have the intended effect — framing Tom Campbell as a FCINO.  The term coined in the ad is an acronym that stands for Fiscal Conservative In Name Only.  Maybe Carly will receive some heat for use of excessive force against Tom, but the damage will be done — the conservative voters who are likely to vote in the primary will drop Campbell because of his poor record on taxes.